Rylee Jacobson

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Season Cycle Redesign

A UX Design Challenge

Project Overview

A UI/UX sprint project, this design reimagines the Season Cycle photo series for the Democrat & Chronicle newspaper. The goal was to create an engaging, mobile-friendly experience that encourages users to explore Rochester’s changing seasons through interactive visuals and seamless navigation.

Project Goal
  • Redesign a digital storytelling experience for The Season Cycle, making it intuitive, visually engaging, and easy to navigate.
  • Enhance user interaction with a streamlined interface that encourages exploration of seasonal photography.
  • Leverage UI/UX best practices to create a clean, dynamic, and visually immersive design for digital readers.
Target Audience
  • Primary Users: Digital readers of the Democrat & Chronicle, primarily ages 38-41, with an interest in local art and photography.
  • User Challenges:
    • Readers spend under 1 minute and 30 seconds on digital newspaper articles.
    • They prefer simple navigation, strong visuals, and quick access to engaging content.
Design Approach & Features
  • Human-Centered Design: The interface is built around user-friendly navigation and vibrant imagery.
  • Seasonal Navigation: Divided into Winter, Spring, Summer, and Autumn, each section features interactive thumbnails leading to galleries.
  • Minimalist UI & Strong Visual Hierarchy: A simple color palette and intuitive design elements keep the focus on the photography.
Tools & Methods Used
  • Figma: Wireframing, mid- to high-fidelity prototypes.
  • AI Assistance: Generating design inspiration before designing.
  • User-Centered Design Principles: Prioritizing accessibility, intuitive navigation, and visual storytelling.

Final Prototype